John Thackara strips it down to the bare essentials when it comes to innovation in the 21st century. #

Power Law 1: Don’t think “new product” - think social value.

Power Law 2: Think social value before “tech”.

Power Law 3: Enable human agency. Design people into situations, not out of them.

Power Law 4: Use, not own. Possession is old paradigm.

Power Law 5: Think P2P, not point-to-mass.

Power Law 6: Don’t think faster, think closer.

Power Law 7: Don’t start from zero. Re-mix what’s already out there.

Power Law 8: Connect the big and the small.

Power Law 9: Think whole systems (and new business models, too).

Power Law 10: Think open systems, not closed ones.